ADCP

Floor Price Optimization in Agentic Advertising: New Publisher Strategies for 2026

Agentic advertising moves media buying above the auction layer. That changes how floor prices work. Here's what publishers need to know.

The Publisher's Guide to the Prebid Sales Agent

A practical guide for publishers on the Prebid Sales Agent, what it is, how it works, and how to use it to enable agentic AI media buying powered by the Ad Context Protocol ADCP, integrated with BiddingStack solutions.

BiddingStack Joins AAO for Agentic Advertising with ADCP

BiddingStack joins AgenticAdvertising as a Founding Member, enabling publishers to activate Seller Agents for agentic AI media buying. Learn how ADCP transforms advertising through AI agent-to-agent transactions.