In-App Monetization

Brand Safety Verification Is Becoming a Yield Issue for Header Bidding Publishers

Major demand platforms now verify content before serving ads, and inventory they cannot scan is gradually losing demand. What this means for web and in-app publishers, and how to stay eligible.

Mediation vs Prebid Server vs Open Bidding: Choosing the Right Mobile In-App Monetization Architecture

Mobile in-app publishers face three competing architectures for ad monetization: waterfall mediation, Prebid Server, and Google Open Bidding. Here is how each works, where they overlap, and how to choose.